Bradford said that this was geared towards people who might want to keep the visibility of their dating app use to a minimum – and that professors, doctors and high-up executives had expressed interest in the premium service.
To ensure privacy on the app, by using Linked In and Facebook, their algorithm checks you have a certain number of connections on each – and haven’t recently created either account simply to get entry.
Regarding monetisation, The League offers an interesting subscription service that lets singles browse the user base anonymously – only revealing themselves when they register their interest in someone.
She saw this as central to the success of the company – making sure they created a strong brand by combining an air of exclusivity with a curated user base, that ensures a good user experience based on the quality of their matches. Simon is the former editor of Global Dating Insights.
Born in Newcastle, he has an English degree from Queen Mary, London and after working for the NHS, trained as a journalist with the Press Association.
Sure, they want to be competitive at sports and brag about someone winning a Nobel here and there, but no one wants a roommate on scholarship who can’t be expected to chip in for the new living room plasma.