No longer was quantity emphasized, but rather the stress fell on finding a loyal partner.This change was partially catalyzed by the scarcity of young males in the United States, as nearly all able-bodied men between 18 and 26 were engaged in the war effort across seas.Due to this connection with the lower class, the practice was initially mistrusted by parents, but dating quickly replaced calling as the favored model of romance.
Women became less concerned with a man's status and more interested in his likelihood of survival.
Marriage also experienced a revival and was subsequently reabsorbed into youth culture: Marriage rates rose and average ages of married couples declined.
Marriage during this time was less a public declaration of mutual affection and more an essential means of legally exchanging property between families.
Courtship was the ritual that would allow the families to evaluate potential matches and determine if the arrangement would be advantageous.
A woman suspected of dabbling with too many suitors was in danger of becoming publicly regarded as a “coquette,” which essentially socially branded her as a flirt, a disparaging designation in a society that so highly esteemed chastity.